KIRA Marketing — your alternative to global booking sites for showing your cars and winning new customers

The challenge: how do your cars reach new customers beyond your usual circle?

Most rental companies rely on their regular customers, on walk-ins, and on what they post on social media. Those channels matter, but they miss a large share of demand: the tourist planning a trip from home, the visitor looking for a car before their plane lands, and the customer comparing prices online who has never heard your company's name.

The answer many companies consider is to appear on the big global car booking sites. In practice, the same obstacles keep coming up:

• Complex onboarding and approval: terms and contracts in foreign languages, and requirements a local company struggles to meet.
• High commissions: a large share of every booking's value is taken.
• Availability kept apart from your system: available cars are updated by hand in another panel, so double bookings happen for cars that are already rented.

What is KIRA Marketing?

KIRA Marketing is an online booking platform (kira-app.com/car-rental/en) that brings together the cars of rental companies subscribed to KIRA in one place: the customer searches by city, dates and car type, compares prices, then books directly from the company that suits them. The platform currently lists the cars of rental companies in the Sultanate of Oman.

KIRA's role is purely that of a technical intermediary: KIRA does not rent cars itself and does not compete with companies on the platform, the rental contract is made directly between your company and the customer, and the customer pays your company at pickup. You are the one who hands the customer the car and serves them — KIRA brings the customer to you.

And it is not a separate subscription: car marketing on the KIRA platform is included in KIRA's plans (Standard, Plus and Premium).

A global storefront for your cars: six languages and every visitor's currency

A tourist will not book in a language they cannot read, or in a currency they cannot value. So the KIRA platform is designed for a customer arriving from anywhere:

• Six languages: Arabic, English, German, French, Italian and Russian — so your cars appear to European and Russian travelers in their own language.
• Prices in the visitor's currency: visitors see an approximate price in their own currency (US dollar, euro, pound sterling, riyal and others), while the booking and its amount stay in your company's currency.
• Search-engine-ready pages: every car has its own page and your company has a page of its own, so they show up in Google for people searching for car rental in your city.
• Fast on mobile: light, fast pages on the phone, where most travelers search.

Connecting with international tourism companies, and standards travelers trust

KIRA does not stop at showing your cars to people who visit the platform; it works to connect participating rental companies with international tourism and travel companies, so your cars are in front of the tourists who organize their trips through them — an extra door to new customers beyond your usual channels.

And so a traveler can book with confidence from their own country, the platform is built on shared standards shown to the customer before booking:

• A clear final price: the price shown at the moment of booking is the binding price, with no service fees for the customer.
• Pay at pickup at the rental company, and free cancellation any time before pickup.
• Free airport delivery and return, and comprehensive insurance on listed cars — exactly what someone arriving from abroad looks for first.

These are commitments the company accepts when joining and provides to its customers, and they are what lead a traveler to choose a local company they do not know: they know in advance what they will get.

Why KIRA is a better fit than the global booking sites

The biggest difference is that KIRA Marketing is not an outside platform you manage alongside your business — it is an extension of the KIRA system you already run your fleet on:

• Availability from your actual contracts: a customer cannot book a car that is rented or booked in your system for the same period — no double bookings, no manual updates.
• The booking lands in your system: the customer's booking reaches your KIRA dashboard directly as a new request awaiting your review, and you complete the contract from there like any other booking.
• Your own prices: prices come from your price list in the system, and you choose which cars appear and which you hide, while KIRA reviews listings for accuracy.
• Offers you create yourself: set a percentage discount on cars you choose for a period you set, and it appears to customers immediately — useful for filling your fleet in quiet seasons.
• Commission arises at pickup, not at booking: KIRA's commission is not due when a booking is created, but when the customer picks up the car — and there is no commission on a customer who does not show up, as long as you report it in time.
• A page for your company and statistics on your results: a page that introduces your company and its cars, and statistics where you follow platform bookings, their value, amounts collected and views of your cars.

How to join, and who this is for

Joining is done from inside the KIRA dashboard in a few simple steps:

• Open the «KIRA Marketing Settings» page in your dashboard, read the terms for joining and listing cars, and accept them.
• Your join request is sent to the KIRA team, who review the company and its cars and then approve it.
• Once approved, your cars appear to customers, and you control which cars are listed and your offers from the dashboard.

The service suits every rental company in the Sultanate of Oman that wants new customers: companies near airports and tourist areas, companies whose idle cars pile up in quiet seasons, and companies that tried the global booking sites and found them costly or complicated. Browse the booking platform to see how cars appear to customers, then log in to your dashboard to request to join — or contact us to learn more.